Engage & Influence

Media Database & Relationship Management

Finding relevant contacts to add to your media database is a challenging task. Our global media database provides media relations departments with the essential information they need to build relationships with relevant influencers and land their next big story.

+30,000 agencies are growing their brand online with Enigma

Discover, Engage and Measure, All In One Place

Communication and PR pros can use our end-to-end Media Database and Relationship Management Platform to:

  • Access GDPR-friendly contact information for relevant media audiences.
  • Directly distribute content to journalists or over the wire.
  • Improve communication by analyzing the success of media and influencer outreach efforts.
  • Establish strong relationships with media outlets, influencers, journalists, and editors.

Measuring Social Media Performance

Enigma's media database tool helps you measure your effectiveness by seeing who in your list of media contacts has engaged with your story, keeping an eye on key metrics

You can also organize your media lists and outreach progress into a 'project' to track your team's progress as well as distribute media.

The CRM-style relationship management also provides deep insights into a journalist's published works and online presence, so you can report on the earned media generated by your outreach campaigns and measure your progress.

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Media Database Features

Cultivating Media Relationships

Since we take PR spam compliance seriously, we help communication teams identify relevant journalists and influencers already writing about topics that matter to their organizations. Through our industry-leading, AI-driven NLP search, we provide you with media contact information based on their recent articles.

Spend less time building influencer and media contacts lists and more time on strategic PR.

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Frequently Asked Questions

With the advanced searches from Enigma, you can make a list of social media platforms and add contacts as well. By doing so, you will receive tailored lists of specific news, topics or contacts.

Using the monitoring tool, the PR department’s efforts will follow, giving you everything you need to monitor PR, manage it, analyze its results, and more in one place.

The previous contacts you contacted are displayed, and we also show the manual notes you wrote then.

You can manually lift the contact and add it to the platform. Make sure we make sure to provide all the contacts you need.