Analytics & Report

PR Reporting

Enigma PR Reporting simplifies the process of identifying coverage that’s making an impact, connecting paid, earned, shared, and owned media (PESO), and presenting results in an easy-to-read format.

Explore how you can work smarter, not harder, and answer the “what, why, and what next?” with Enigma PR reporting.

+30,000 agencies are growing their brand online with Enigma

Prove Your Worth

Enigma has spent over 20 years bringing owned media measurement up to the same standard as other departments.

No matter what reporting needs you have, whether you want to track ROI with presentation-ready reports delivered to you instantly or need help with advanced reporting from our team of experienced analysts, we’ve got you covered.

Interactive in-App Dashboards

Based on the information you are monitoring in your searches, interactive dashboards provide a real-time snapshot of trends and themes.

You can also easily share dashboards with stakeholders within Enigma’s PR software, so they can understand the impact of your media relations efforts, earned media, and communication team’s business contributions.

Using PR Insights, Work Smarter, Not Harder

Our AI-driven automated PR Insights reports help you analyze both your media coverage and create branded, customized, and presentation-ready public relations reports with just a few clicks.

PR teams can monitor and understand what’s being said about their brands in the news and on social media, and demonstrate their earned media’s digital impact.

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Features about PR Reporting


Measure What Matters with Custom Scoring

There are certain publications within your media database that are higher priorities for you compared to others. We’ve added PR Custom Scoring to our tool. This lets you define the criteria for measuring media coverage, putting weight on media mentions that are important to you.

Since the new model is adaptive, you can edit the scoring at any time to match your changing business needs.


Professional Services

We enrich Customized Manual Reports with quantitative and qualitative analysis so you have instant access to the ‘what, why, and where’ of emerging themes that affect your organization.

Our reports are customized to ensure we have you covered on all levels, whether you want to build better audience personas, understand trends to keep your brand relevant, or keep tabs on your competitors’ movements so you stay agile.


What our happy clients say?

Read Why Customers Love Us

Many agencies are growing their brands online with Enigma​​

Frequently Asked Questions

We offer you user-friendly software that allows PR experts to extract data about their activity, translate it in the best ways of analysis, and easily display ideas and connotations.

Our goal is to provide PR reports based on your needs. You can download ready-to-view reports directly from our platform at the click of a button. We have a team of experienced analysts who can provide you with KPI key performance indicators and more complex reports as needed.

Thanks to AI, you can create dashboards with graphs and key performance indicators tailored to your needs. You can easily measure PR performance and create internal reports. We are always happy to help make the most of our tools.