Analytics & Reports

Social Media Analytics Tools

Social media interactions occur in billions every day, producing a wealth of data that can provide actionable insights for your business if you know how to find them.

We can help you understand all that data with Enigma’s social media analytics tools.

+30,000 agencies are growing their brand online with Enigma

Earned and Owned Social Media Data

With Enigma, you can get deep insights into both earned and owned social media data that can help you make better business decisions across all areas:

  • Marketing and PR
  • Product development
  • Customer service
  • Supply chain
  • Employer brand
  • Investor relations

Social Media Marketing Analysis

We provide easy-to-use dashboards that provide real-time data from all of your social channels.

No need to dig through spreadsheets or complex native analytics reports if you’re looking for an update on your best-performing content. With Enigma, get the information you need, without any hassle!

One Platform for Social Media Management

The platform provides all the features that digital marketers need, such as:
  • Publishing and scheduling social content
  • Engagement and community management
  • Social media listening and research Reporting and dashboards
Our best-in-class analytics tool connects all of the above, designed to be easy to use so that anyone can find actionable insights in their social data, but still powerful enough for the most sophisticated analysts.

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Social Media Analytics Features

Social Media Marketing Analytics Tool

We provide all the information you need about how your social media channels are performing through our analytics platform. Your best-performing content and engagement levels across all of your owned social networks can be easily viewed through dashboards and automated reports.

Enigma also allows you to benchmark against your competitors’ social profiles, providing a reliable comparison of how your performance measures up to theirs.

Social Media Analytics for Data-Driven Marketers

The built-in analytics tool allows you to explore and analyze data directly within the application, and when you’re ready to share your findings, you can simply export the reports as PDFs.
It’s easy to export the underlying data for each chart as a spreadsheet. For an even deeper dive, you can use our social media analytics API to gain direct access to our data and plug it into your own application.

Take the Lead in Your Industry

With social media analytics, you can stay on top of your competitors by getting all the information you’ll ever need. Understand what consumers love and hate about their brands by analyzing their brand mentions.

Compare their social media marketing metrics with your own, so you can learn from them and improve your own strategy.

Understand Audiences Better

Enigma uses the most advanced social analytics algorithms to build detailed profiles of the audiences you want to target for your social media marketing campaigns. We can define audience segments based on specific interests and help you discover what they have in common.

We can also determine which media they consume, which brands they prefer, which social media channels they use, and which online influencers they follow.

MORE LEARNING, LESS WORK

Social Media Analytics Capabilities

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Frequently Asked Questions

By collecting data on media related to your activity, and then analyzing it with Enigma complex analysis tool that is limited to certain platforms you choose manually.

By collecting data on media related to your activity, and then analyzing it with Enigma complex analysis tool that is limited to certain platforms you choose manually.

It can measure anything that happens on social media platforms thanks to analytics. It allows you to track the performance of your platforms and find the best way to increase interaction between you and your audience, what the customer thinks of your competitors, and the real audience’s interests.